If you are new to Squidoo and The Kawaii Bento Club, the idea of lenses may seem a bit odd at first. They are not blogs, they are not complete websites, so what are they and how do you use them?
Squidoo lenses are whatever you make them. A lens is like a flyer that can be viewed online by anyone, anywhere. It can and should be edited and updated ocassionally with fresh, relevant content. It is not a blog, but you can write about whatever you like, within reason, and you can use it to gain exposure for your blog as long as you are not making duplicate posts and are creating original content. It is not a store, but you can use it to review products and earn royalties for the items you sell. It is not a forum, although you will probably meet a lot of friendly people that you will soon consider friends.
Squidoo was founded on the idea the everybody is an expert at something. What are you good at? What do you have to offer? What can you teach? Do you have a secret recipe that everyone is always asking you to share? Do you have a favorite bento making tool that everybody asks about? Do you know how to photograph food and make it look like a magazine cover? These are the kinds of things that make great lenses because they are written by people who are passionate about their topic.
Lenses are pages that are built with a super simple publishing platform and can be easily filled with your stories, articles, recipes, tutorials, product reviews, photos, etc. As long as you follow Squidoo's TOS, you are free to write about anything that inspires you at any given moment.
The content is owned by you. Make as many or as few lenses as you want, all for free.
What will you make a lens about? If your answer is bento, start here!
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